The Jane Iredale PurePressed Eye Shadow is a collection of highly pigmented, mineral-based eye shadows that offer a range of beautiful and versatile shades to enhance your eyes. These eye shadows are designed to provide long-lasting color, blendability, and a smooth application, making them ideal for creating various eye looks.

Key Ingredients:

1. Mica: Mica is a natural mineral that lends a shimmery and light-reflecting quality to the eye shadow, resulting in a luminous and multidimensional finish.

2. Boron Nitride: This mineral helps the eye shadow adhere to the skin while providing a velvety texture that blends easily.

3. Pine Bark Extract: Pine bark extract contains antioxidants that can help protect the delicate skin around the eyes from environmental stressors.

4. Pomegranate Extract: Pomegranate extract is rich in antioxidants and contributes to the overall skin health around the eyes.

5. Silica: Silica is a mineral that contributes to the smooth texture of the eye shadow and aids in absorbing excess oils.

How to Use:

1. Prep the Eyelids: Start by applying an eye primer or a light layer of foundation to the eyelids. This will create a smooth canvas for the eye shadow and enhance its longevity.

2. Choose Your Shades: Select the PurePressed Eye Shadow shades you want to use for your eye look. The collection includes a variety of matte, shimmer, and satin finishes.

3. Application Techniques: Depending on the look you want to achieve, you can use various application techniques:

   • Brush Application: Use an eye shadow brush for precise and controlled application. Pick up a small amount of eye shadow and tap off any excess before applying to the eyelids.
   • Blending: Use a blending brush to seamlessly blend different shades together for a seamless transition between colors.
   • Wet Application: For more intense color payoff, you can apply the eye shadow wet by dampening your brush slightly before picking up the product.

4. Basic Eye Look:

   • Base Shade: Apply a neutral or slightly lighter shade all over the eyelid as a base.
   • Crease Shade: Use a slightly darker shade in the crease of your eyelid to add depth and dimension.
   • Highlight Shade: Apply a light, shimmery shade to the inner corners of your eyes and on the brow bone to open up the eyes.

5. Advanced Eye Look:

   • Lid, Crease, Outer V: Use different shades to define the lid, deepen the crease, and create a subtle outer V shape for a more complex eye look.

6. Eyeliner: You can also use a dampened liner brush to apply a darker shade along the lash line for a soft eyeliner effect.

7. Blending: Blend the colors together using a clean blending brush to eliminate any harsh lines and create a seamless transition between shades.

8. Finish: Once you're satisfied with your eye look, finish with mascara to complete your makeup.

Note: The PurePressed Eye Shadow formula is gentle and suitable for sensitive eyes. It's free from synthetic fragrances and dyes, making it a great choice for those with sensitivities. Additionally, the mineral-based formula provides long-lasting wear, but you can also use an eye shadow primer for extended staying power.